Market Research


DTC Direct offers what no other market research firm offers: Deep market research expertise, proprietary panels, over one million patients and a rich understandings of the pharmaceutical industry.

We provide strategic advisory services to help marketers understand their consumer’s health situation, gain important perspective and isolate what truly matters. We deliver insight to make informed decisions across the product lifecycle – from understanding pre-launch landscape, patient relationship assessment, segmentation, brand positioning, communication testing, usage & attitude measurement, adherence and post-launch tracking.